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Innovation stems from a sense of curiosity in
everything we do. It cannot be defined within
the limits of a product. Whether it is
redefining and redesigning products or the
processes by which we arrive at them, or the way
we deliver, it comes from thinking afresh.
Sometimes it is about questioning structures
that have existed for years and relooking at
norms, and if needed, moving away from them.
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Curiosity is an inherent behaviour. It makes us
delve deeper into every aspect of what we do,
explore more and question everything. And that's
how we arrive at solutions we never sought
before. It helps us look beyond the walls of
norms we often build around us.
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For us, curiosity is a journey along which our
company developed from a skeleton to a living,
breathing structure that is more flexible,
sensible and empathetic. In an industry where
thinking in power trading was limited to
tracking market price fluctuations, demands from
a major player in the textile industry pushed us
to relook at power and the way we deliver. The
standard one fits all solution wasn't enough to
meet the requirements of textile manufacturing
where the need for constant power was
indispensable, with high margins at stake. That
urged us to reject the norms and look for
solutions from a fresh perspective. The answer
lay in designing customised products for meeting
specific industry demands. And that was just the
beginning of a greater journey.
Whether it is devising a product that meets the
textile industry's round the clock power demand
with a dedicated power generator or branching
out into new segments like smart tech, LED
manufacturing and renewable energy project
developments, we had to step outside our box to
seek solutions to challenging problems. Over
time, we chartered new territories, diversifying
into new realms, like Energy, Lighting, Green
Energy, Commodity Trading, Technologies and
Advisory.
The paths that we have been taking and the plans
we have devised for the future needed not just
an expansion of the company but a modification
of the very DNA of our organization. We needed a
new approach the reflects the change our
organisation is undergoing, and the potential it
holds. And this new redefined identity took form
as .Kreate.
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.Kreate is a representation of
our curious nature, and innovation is the
life-force or vitality of
.Kreate. It gives us the
dynamism to stay relevant to the industry,
market and our customers in the face of the
changing times. It gives us the flexibility to
extend ourselves in new dimensions, express our
ideas and take a new approach as we continue to
create stronger ecosystems, and long-lasting
connections.
With this new identity, we are now geared to
move forward with a greater drive and
enthusiasm. We are ready for the future, whether
it is seeking primacy in the market through
product differentiation or stepping into new
realms with a keen focus on Artificial
Intelligence led development and process
automation. An exciting journey lies ahead, and
we will continue to move ahead with a firm
belief in the power of creation and innovation.
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